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Our Values

P&G Brands and P&G People are the foundation of P&G’s success. P&G People bring the values to life as we focus on improving the lives of the world’s consumers.


  • We always try to do the right thing.
  • We are honest and straightforward with each other.
  • We operate within the letter and spirit of the law.
  • We uphold the values and principles of P&G in every action and decision.
  • We are data-based and intellectually honest in advocating proposals, including recognizing risks.


  • We are all leaders in our area of responsibility, with a deep commitment to delivering leadership results.
  • We have a clear vision of where we are going.
  • We focus our resources to achieve leadership objectives and strategies.
  • We develop the capability to deliver our strategies and eliminate organizational barriers.


  • We accept personal accountability to meet business needs, improve our systems and help others improve their effectiveness.
  • We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind.

Passion for Winning

  • We are determined to be the best at doing what matters most.
  • We have a healthy dissatisfaction with the status quo.
  • We have a compelling desire to improve and to win in the marketplace.


  • We respect our P&G colleagues, customers and consumers, and treat them as we want to be treated.
  • We have confidence in each other’s capabilities and intentions.
  • We believe that people work best when there is a foundation of trust.